Mercy Tapscott

Fractional Marketing Leadership for Brands Ready to Grow

I help companies turn marketing into a scalable system—connecting CRM, email automation, digital campaigns, and brand experience into a unified growth engine.

With 20+ years of experience across digital marketing, web design, CRM systems (including HubSpot), email automation, and brand development, I specialize in building and optimizing the infrastructure that drives consistent customer acquisition and retention.

I work closely with leadership teams to design, implement, and manage marketing systems that align strategy with execution—ensuring every touchpoint, from first interaction to long-term customer engagement, is intentional, measurable, and effective.

As a hands-on Fractional Marketing Director and entrepreneur, I bridge the gap between strategy and implementation, bringing both technical execution and marketing leadership into one integrated role.

About Mercy

Most marketing leaders excel at strategy. Most creative professionals excel at execution. Few have spent decades doing both.

My career has been built at the intersection of marketing, branding, design, and business growth. Over the past two decades, I’ve helped organizations develop compelling brands, launch successful marketing initiatives, improve digital experiences, and connect more effectively with their audiences.

As an entrepreneur, I’ve also built and sustained my own brands, giving me firsthand insight into the challenges business leaders face every day. I understand that marketing isn’t about producing more content or running more campaigns—it’s about creating alignment between business goals, customer needs, and brand experiences.

Today, I partner with organizations as a Fractional Marketing Director, helping leadership teams clarify strategy, strengthen brand positioning, and execute marketing initiatives that support long-term growth.

My ability to quickly understand a company’s voice, values, and market position allows me to integrate seamlessly into existing teams while elevating the quality and effectiveness of their marketing efforts.

Services

Fractional Marketing Leadership

Marketing strategy and planning

Team leadership

Budget oversight

KPI development and reporting

CRM & Lifecycle Marketing

HubSpot setup, optimization, and management

Email automation workflows

Lead nurturing systems

Customer journey mapping

Digital Growth Execution

Funnel strategy & optimization

Landing pages & conversion paths

Campaign architecture

Retention + re-engagement systems

Brand Alignment

Brand voice & messaging

Customer journey consistency

Creative & campaign oversight

Brand governance & standards

Looking for a marketing leader who can think strategically and execute effectively?

Whether you’re building a marketing function, preparing for growth, launching a new initiative, or need experienced leadership without the cost of a full-time executive, I’d love to discuss how I can support your team.

Let’s talk about your goals and what’s possible for your brand.