Branding Update for Insurance Company
Web Design, Graphic Design, Brand Identity
This company was looking to update their website and collateral for the year. Based on feedback from Business Development and customers, the website was updated to be more user-friendly and tailored to the needs of the customer, who desired less scrolling, fewer large pictures, and more information.
The homepage was changed to prominently feature the company’s products and more information was provided by adding new product pages.
Other new features that were implemented:
- Search function with customized search results page
- Customized filter function for the “Agent Login”
- New templates for product pages, carrier resources & a blog
- Animated cinemagraphs on the homepage
- Implemented Bootstrap 4 for responsive design
Brochures, sell sheets, state information sheets, and the brand guidelines were updated to match the new website.