Mercy Tapscott

Marketing Director • Digital Marketing Consultant

Marketing executive and professional digital marketing consultant with extensive experience in planning and execution. Thrives in creating on-brand deliverables with the highest standards.

Programs

Adobe Creative Cloud, Adobe Photoshop, Adobe Acrobat Pro, Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe XD, Adobe Audition, Google Workspace, Microsoft Office Suite

Skills

Team management, project management, campaign development, product development, HTML, CSS, PHP, jQuery, JavaScript, Responsive Design, Web Design, UI/UX, A/B Testing, Brand Identity, Graphic Design, Print Design, Social Media, Copywriting, Copyediting, SEO, Video Editing, Blogging, Hand-Coding, Product Photography, BootStrap, Version Control (Git with GitHub & BitBucket), Windows & Mac environments

Apps

HubSpot, WordPress, WooCommerce, Etsy, Google Analytics, Google Search Console, MOZ SEO insights, SendGrid, Mailchimp, Zapier

Languages

English (native), Spanish (intermediate)

Awards

Award of Excellence (2019), Insurance Marketing & Communications Association for Orchid Insurance Website Redesign

Experience

FOUNDER & CEO
May Dream Design, LLC | February 2021 – Present | Melbourne, FL

Provides professional marketing services as a contractor to global organizations, including branding, graphic design, website development, video editing, email marketing, and search engine optimization. Maintains client relationships and customer loyalty with high quality performance and execution, constructive feedback cycles, and interpersonal collaboration.

DIRECTOR OF MARKETING
Loyalty International, Ltd | February 2021 – Present | Remote

Manages and directs marketing team; recruits and trains team members; reports and analyzes marketing KPIs. Develops marketing and communications strategies, product launch campaigns, and new marketing initiatives for US and Canadian markets. Works collaboratively with other departments, team members and third parties to achieve goals and positive outcomes. Consistently receives high ratings with 360 review. Helps develop customer personas and customer journey maps.

CAMPAIGN MANAGER
Anthon Yantz Campaign for FL State District 33 (D) | Spring 2024 – Present | Brevard County, FL

Manages team and campaign with events and social calendar around key election dates. Writes and shares press releases. Helps to fundraise and grow awareness with newsletters, social media posts, and in-person events. Designs graphics for print and digital. Developed visual brand identity.

WORDPRESS FRONT-END DEVELOPER
Thinkers50 | August 2013 – Present

Manages and updates website. Edits videos for webinars, podcasts, and promotions. Creates and schedules email newsletters for their international audience.

FRONT-END WEB DEVELOPER & DESIGNER
Loyalty International, Ltd. | May 2010 – February 2021

Designed and coded responsive landing pages for HubSpot and Magento to assist with sales goals and lead generation. Implemented improvements to e-commerce sites to increase sales conversions and cart items. Created promotional and educational videos. Used MOZ Pro SEO insights to monitor and fix SEO issues.

DIRECTOR OF MARKETING, CO-OWNER
Print A Pot | 2017 – Present

Analyzes current and upcoming trends in the industry to facilitate product development. Stages and edits product photo shoots primarily used for e-commerce and social media. Creates listings for products on Etsy using relevant keywords and tags for SEO. Designs marketing materials, social media posts, etc. From 2018-2019, increased social media traffic to store by 336% YOY; revenue increased 110% YOY.

GRAPHIC WEB DESIGNER/WEB DEVELOPER
Orchid Insurance | February 2018 – February 2020

Designed and developed website and landing pages with emphasis on user interface (UI) and user experience (UX), WordPress back-end functionality and mobile responsive design with BootStrap 4. Developed new WordPress templates using PHP, jQuery, and WordPress Custom Fields to tailor functionality to business needs and user requirements. Designed printed and digital marketing collateral such as brochures and sell sheets for corporate development, tradeshows, events & advertising/marketing campaigns that adhere to established branding guidelines. Created and edited videos for training, marketing, and social media. Coordinated with team members to develop advertising campaigns and marketing strategies.

Provided support to IT regarding WordPress development. Integrated third-party software (Google Analytics) and created custom Google Analytics dashboards to track marketing initiatives and goals. Updated brand guidelines for 2019 and created a new logo, letterhead and branding for a new branch of the company. Consistently met deadlines and communicated on timelines.