Mercy Tapscott

Graphic Web Designer & Front-End Developer

Frontend web developer and graphic web designer with over 17 years of experience in website design/development and digital graphic design; 10 years of experience building WordPress websites with custom templates and functionality, creating branded print designs and marketing materials, and designing/coding email blasts; and 5 years of social media marketing and video editing.

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Programs

Adobe Creative Cloud, Adobe Photoshop, Adobe Acrobat Pro, Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe XD, Adobe Audition, Adobe Dimension, Microsoft Office Suite

Skills

HTML, CSS, PHP, jQuery, JavaScript, Responsive Design, Web Design, UI/UX, Brand Identity, Graphic Design, Print Design, Social Media, Copywriting, Copyediting, SEO, Video Editing, Blogging, Hand-Coding, Product Photography, BootStrap, Version Control (Git with GitHub & BitBucket), Windows & Mac environments

Apps

WordPress, WooCommerce, Etsy, Google Analytics, Google Webmaster Tools, MOZ SEO insights, SendGrid, Mailchimp, Aweber

Languages

English (native), Spanish (intermediate)

Awards

Award of Excellence (2019), Insurance Marketing & Communications Association for Orchid Insurance Website Redesign

Experience

GRAPHIC WEB DESIGNER/WEB DEVELOPER
Orchid Insurance | February 2018 – Present

Designs and develops website and landing pages with emphasis on user interface (UI) and user experience (UX), WordPress back-end functionality and mobile responsive design with BootStrap 4. Develops new WordPress templates using PHP, jQuery, and WordPress Custom Fields to tailor functionality to business needs and user requirements. Designs printed and digital marketing collateral such as brochures and sell sheets for corporate development, tradeshows, events & advertising/marketing campaigns that adhere to established branding guidelines. Creates and edits videos for training, marketing, and social media. Coordinates with team members to develop advertising campaigns and marketing strategies.

Provided support to IT regarding WordPress development. Integrated third-party software (Google Analytics) and created custom Google Analytics dashboards to track marketing initiatives and goals. Updated brand guidelines for 2019 and created a new logo, letterhead and branding for a new branch of the company. Consistently met deadlines and communicated on timelines.

MARKETING MANAGER, CO-OWNER
Print A Pot | 2017 – Present

Analyzes current and upcoming trends in the industry to facilitate product development. Stages and edits product photo shoots primarily used for e-commerce and social media. Creates listings for products on Etsy using relevant keywords and tags for SEO. Designs marketing materials, social media posts, etc. From 2018-2019, increased social media traffic to store by 336% YOY; revenue increased 110% YOY.

WORDPRESS FRONT-END DEVELOPER
Thinkers50 | August 2013 – Present

Assists with designing landing pages and the Awards section. Designed and developed Thinkers50 website and child themes for sister sites. Installed InfusionSoft code in WordPress to integrate Thinkers50 Europe website with campaign management tools and to track sales.

WORDPRESS FRONT-END DEVELOPER
Blockchain Research Institute | 2017 – 2018

Set up and developed WordPress multisite network with public and private websites for members. Coded and executed custom Divi theme modules.

GRAPHIC WEB DESIGNER/DEVELOPER
European Leadership University | 2017 – 2018

Brought wireframe concepts to life through graphic mock ups and then as a completed modern WordPress website. Edited and converted videos into cross-browser compatible video headers.

FRONT-END DEVELOPER
Axiom Audio | 2016 – 2018

Codes PSDs into responsive email blasts. Converted forums from table-based layout to a new responsive design. Coded PSD to Magento theme with responsive scrolling animations.

WORDPRESS AND PRESTASHOP DEVELOPER
nth Solutions | July 2015 – 2016

Created custom responsive WordPress child themes from client PSDs. Coded customizations to Prestashop and eDocBuilder templates to display customization instructions. Coded responsive slider to include image map areas and custom jQuery actions.

WORDPRESS FRONT-END DEVELOPER
Engage Diamond Studio | September 2013 – 2018

Designs and develops custom landing pages. Developed and coded custom Carbon Fields modules to create sliders to share the company’s manufacturing process and display a portfolio of their custom portfolio. Configured a custom post type and coded a custom template to show and share videos inline on Facebook.

MAGENTO FRONT-END DEVELOPER & GRAPHIC DESIGNER
Loyalty International, Ltd. | May 2010 – 2017

Designed and developed e-commerce themes in Magento. Installed, configured, and customized third-party Magento extensions. Designed landing pages, graphics, and newsletters for the suite of websites and social media. Created promotional and educational videos for YouTube and the on-site video library. Used MOZ Pro SEO insights to monitor and fix SEO issues.

WEB/GRAPHIC DESIGNER, CO-OWNER
The Blend House, LLC – NrGize Café Franchise | 2015 – 2016

Designed social media graphics and marketing collateral to appeal to a health-conscious market. Ran evening operations of a juice bar inside a gym. Interacted with English- and Spanish-speaking customers and sold sports nutrition products, pre-workout powders/RTD beverages, and post-workout recovery food and drinks.