Mercy Tapscott

Experience

FOUNDER & CEO
May Dream Design, LLC | February 2021 – Present

Developing product and brand strategy. Nurturing client relationships. Building and managing a team of contractors globally.

DIRECTOR OF MARKETING
Loyalty International, Ltd | February 2021 – Present

Developing and implementing digital marketing strategies including video editing, content calendar, inbound marketing strategies, and sales funnels to increase lead generation. Utilizing HubSpot workflows to nurture leads to conversion. Managing a team of 2-3 employees. 

WEBMASTER / MARKETING / WEB DESIGNER
Insight-to-Impact.com | August 2020 – Present

Created website from provided content, brand assets, and according to the brand guidelines. Develops landing pages, sets up products to sell tickets for webinars and learning sessions, and uses Zapier to create automations to Mailchimp from WooCommerce. Writes and creates e-mail campaigns.

WORDPRESS FRONT-END DEVELOPER
Thinkers50 | August 2013 – Present

Creates and implements web design for special sections of the website, including a curated members area in 2020 that offers a variety of content mediums including blogs, videos and podcasts. Designed and developed Thinkers50 website and child themes for sister sites.

FRONT-END WEB DEVELOPER & DESIGNER
Loyalty International, Ltd. | May 2010 – February 2021

Designs and codes responsive landing pages for HubSpot and Magento to assist with sales goals and lead generation. Implements improvements to e-commerce sites to increase sales conversions and cart items. Creates promotional and educational videos. Uses MOZ Pro SEO insights to monitor and fix SEO issues.

DIRECTOR OF MARKETING, CO-OWNER
Print A Pot | 2017 – Present

Analyzes current and upcoming trends in the industry to facilitate product development. Stages and edits product photo shoots primarily used for e-commerce and social media. Creates listings for products on Etsy using relevant keywords and tags for SEO. Designs marketing materials, social media posts, etc. From 2018-2019, increased social media traffic to store by 336% YOY; revenue increased 110% YOY.

GRAPHIC WEB DESIGNER/WEB DEVELOPER
Orchid Insurance | February 2018 – February 2020

Designs and develops website and landing pages with emphasis on user interface (UI) and user experience (UX), WordPress back-end functionality and mobile responsive design with BootStrap 4. Develops new WordPress templates using PHP, jQuery, and WordPress Custom Fields to tailor functionality to business needs and user requirements. Designs printed and digital marketing collateral such as brochures and sell sheets for corporate development, tradeshows, events & advertising/marketing campaigns that adhere to established branding guidelines. Creates and edits videos for training, marketing, and social media. Coordinates with team members to develop advertising campaigns and marketing strategies.

Provided support to IT regarding WordPress development. Integrated third-party software (Google Analytics) and created custom Google Analytics dashboards to track marketing initiatives and goals. Updated brand guidelines for 2019 and created a new logo, letterhead and branding for a new branch of the company. Consistently met deadlines and communicated on timelines.

WORDPRESS FRONT-END DEVELOPER
Blockchain Research Institute | 2017 – 2018

Set up and developed WordPress multisite network with public and private websites for members. Coded and executed custom Divi theme modules.

GRAPHIC WEB DESIGNER/DEVELOPER
European Leadership University | 2017 – 2018

Brought wireframe concepts to life through graphic mock ups and then as a completed modern WordPress website. Edited and converted videos into cross-browser compatible video headers.

FRONT-END DEVELOPER
Axiom Audio | 2016 – 2018

Codes PSDs into responsive email blasts. Converted forums from table-based layout to a new responsive design. Coded PSD to Magento theme with responsive scrolling animations.

WORDPRESS FRONT-END DEVELOPER
Engage Diamond Studio | September 2013 – 2018

Designs and develops custom landing pages. Developed and coded custom Carbon Fields modules to create sliders to share the company’s manufacturing process and display a portfolio of their custom portfolio. Configured a custom post type and coded a custom template to show and share videos inline on Facebook.